MaxMara is an Italian fashion brand known for its ready-to-wear clothing. It was founded in 1951 by Achille Maramotti and has become one of Italy’s most successful fashion companies. They are the basic of iconic products and present the primary brand identity and style which are essential and precise, clean cuts and decisive lines. The Max Mara collection is dedicated to glamorous chic women who enjoy rediscovering a refined yet dynamic and practical look in everyday life. A modern and contemporary woman with a sophisticated and refined image, a look in line with the trends and suitable for the different occasions of modern life. Sartorial tradition, luxury materials, experimentation, international feel, modernity and status: these are the distinctive traits of the Max Mara mood.