Burberry is a brand that values timeless style and classic elegance more than transient trends. Its brand strategy centers on craftsmanship, sophistication, British origin, heritage dating back to 1856, and constant innovation. At a product level, Burberry is best known for its trench coats and distinctive check pattern. A unique aspect of Burberry’s heritage, which the brand capitalizes on, is its invention of the waterproof Gabardine fabric.
