The brand concept of Etro mainly revolves around the classical floral decoration of the Paisley pattern. This is the constant point of inspiration throughout all its collections and ventures while exploring and combining the motif with bold and bright colorways, different art and culture around the world, strong family heritage and traditional tailoring. Etro is an Italian luxury brand that wants to be known for it’s well-made, unique and designer products. Trends come and go, and Etro has remained successful because they have stayed true to its core identity of patterns and colorful collections.
