Rolex watches are crafted from the finest raw materials and assembled with scrupulous attention to detail. Every component is designed, developed and produced to the most exacting standards. More than anything, Rolex watches are tools for the people that sit at the top of society — whether it's within sports, politics, business, or culture. For many, it is a symbol of achievement. In fact, the slogan of Rolex is saying the: “A Crown for Every Achievement”.