BALENCIAGA is a French fashion house founded by Cristobal Balenciaga, a Spanish designer in 1919. He had a reputation as a couturier of uncompromising standards and was referred to as "the master of us all" by Christian Dior. The company has contributed significantly to the development of modern contemporary fashion, bringing new ideas into the spotlight in a grand manner. Under the direction of the current founder, Demna Gvasalia (furthermore referred to as Demna) the brand’s identity is backed up by her clear mission statement: “luxury clothes can only be worn, not for storage; desirable products with no loss in integrity are something practical.”