Yamamay is an Italian fashion brand established in 2001. The products are made with a distinctive Italian spirit and designed for the fashion-conscious. Moreover, they are created with the aim of offering trendy garments with an excellent quality/price ratio. The brand is a well-known brand of underwear, pajamas and swimwear. The name of the brand derives from the Bombix Yamamay butterfly, widespread in the Japanese hinterland, the symbol with which the brand identifies itself.